Value Added Innovation for Product Launch Success

Nicholas J. Webb, CPCM
President/CEO

As the CEO of the Lassen Consulting, Webb leads our firm in helping companies gain a competitive edge through "Value Added Innovation". Our firm's consulting clients range from multi-national corporations, such as Mitsui Medical Corporation, to dozens of smaller companies, including Eagle Vision, a pioneer in ocular implants, and PRI, Inc., a major developer of anti-depressant drugs.

A former CEO of Micro Dynamics Medical and SunMedica, Inc., Webb is also one of the founding partners of Nupak Medical and Talon Medical. In addition, he is a Certified Management Consultant and a successful inventor, having recently been awarded his twenty-seventh patent from the U.S. Patent and Trademark Office. Webb and his inventions have been featured on several national television shows, including NBC's "Nightline" and "The Leeza Show."

Webb's inventions include the Flex Plug, a design used in one of the smallest human implants. Furthermore, his KidMatchTM program is used by hospitals all over the country to ensure newborns are not switched at birth. He has also invented a program used by care agencies to make sure that patients recuperating at home take their medications on schedule.

Professional Summary

	Certified Professional Consultant to Management (CPCM)
	Certified Professional Consultant (CPC)
	Creator of nationally-distributed Fortune Formula training program
	Professionally-trained speaker and seminar leader
	Founder, President, and CEO of NuPak, Ltd., a technologically-centered manufacturing company
	Founder, Owner, and Vice President of Technology of Talon Medical,Ltd., which invents and manufacturers products and systems for the medical industry
	Former President, Micro Dynamics, Inc.
	Former Vice President of Sales and Marketing, MyoCure, Inc.
	Author of the healthcare book "The Cost of Being Sick"

Lassen Consulting works with an impressive network of business, product and marketing experts, including:

Stephen Orsatti, Senior VP Design

Self taught in 3d graphics from their very inception in the 80's Stephen Orsatti designs each VanVacter product in the virtual world before it ever becomes a reality. To him every design should be able to stand on its own as an organic sculpture. He is founder and President of RezMultimedia, a full service award winning design firm.

Stephen is an accomplished artist, 3d animator, and designer. He is also an ordained Baptist minister.

Charlie A. Webb, BS, CPP, CPCM
Associate

Charlie Webb has an eye for innovation. He is the founder of Van der Stähl Scientific, Inc., a medical packaging firm, and he has built his company with a business model that he calls uniquely his. Charlie is the definitive Renaissance man; although his education and general background are centered in business his talents are broad. Charlie graduated from the University of Redlands with a Bachelor of Science Degree in Business Administration and Management and has completed a Medical Marketing Program at the Anderson Graduate School of Management at UCLA. Charlie is a Certified Professional Consultant to Management, CPCM, through the National Bureau of Certified Consultants and recently was awarded the prestigious CPP appellation, Certified Packaging Professional through the Institute of Packaging Professionals. Charlie is currently working on his book, Exit Interviews, A Collection of Life’s Lessons From Seniors. Charlie is also working on his second book, “The Danger of Safety”. This book chronicles what Charlie has identified as the victim movement in North America. Charlie is also an inventor. He has 2 patents pending for machinery for the packaging of medical devices. Whether he is developing marketing pro formas for his latest business venture or teaching elementary students how to juggle Charlie’s energy can only be described as intense.

For the last seven years, David has been Vice President and Chief Operating Officer of NuPak Medical, Ltd., an ISO 13488-certified contract manufacturing company based in San Antonio, TX. At NuPak, he is responsible for all aspects of management, including sales, finance and operations. David was the company’s first employee and built the company from a Greenfield to ISO certification in seven months.

In addition to his employment at NuPak Medical, David has an active consulting practice working with start up to middle market companies in the areas of finance and operations.

Prior to his involvement with NuPak, Mr. Cocke was Senior Director, Finance and Operations for NuTech, A KCI Company. NuTech was a technology incubator for its parent company, Kinetic Concepts, a $300 million public company. At NuTech, David was responsible for all of the business’s operational aspects (including customer service, accounting, manufacturing, service and distribution) and had significant involvement in the formulation and execution of the company’s sales and marketing strategy. While at NuTech, he was responsible for dramatically improving the company’s financial performance—more than doubling the company’s Return on Assets (to triple digits), and increasing free cash flow by $8.9 million even as sales increased $9.6 million (a sales increase of 131%).

Before entering management, Mr. Cocke was employed by GE Capital in its Corporate Finance Group (financing middle market companies) and Salomon Brothers Inc in its Dallas Investment Banking office (providing financial advisory services as well as debt and equity underwriting).

John Zeis, MBA Associate

Over the past 15 years, John has designed and developed a variety of successful Medical Device and Diagnostic Products.  During his time with Quidel Corporation, John was instrumental in developing the diagnostic product platforms that still account for over 80% of the company's revenue over a decade later. During his time at Medtronic's Interventional Vascular division, John lead a development team to achieve the first PMA approved coronary stent in the company’s history. 
Since that time, John has coordinated the design and development of successful products for companies such as Bayer, ABI-Inverness, Discus Dental and Abbott Laboratories. John has used his experience in Quality Function Deployment (QFD) and Design for Manufacturing (DFM) to ensure that these products exceed end customer's needs.
John earned his Bachelors of Science Degree in Manufacturing Systems Engineering from GMI Engineering and Management Institute and an MBA in Technology Management from the University of Phoenix. 

Scott Castanon, BS Associate

Scott Castanon brings engineering experience in the areas of product development, manufacturing, automation, testing and reliability. Scott draws on this broad background of experience in order to develop medical disposable and electromechanical products to market by the most efficient means possible.

Scott’s career started with Via Medical in the development of a automated point of care blood gas and glucose monitors. Scott then continued with Hudson RCI where he was responsible for testing, reliability and validation of new products and revisions to existing products such as endotracheal tubes, ventilator circuits, closed suction catheters, resuscitators, nebulizers, and humidifiers. At Dura Pharmaceuticals Scott was responsible for design and reliability of a respirable insulin dry powder inhaler for the treatment of diabetes.

For the past several years Scott has focused on providing product development services for medical device customers such as Alkermes, NP Medical, Seacoast Technologies, Medtronic, Elan Pharmaceuticals, Dey Laboratories, Mizuho USA, Acon Laboratories, Bayer Diagnostics, Hartraq, Isoclear, and Applied Biotech.

Scott earned his Bachelor of Science in Bioengineering from the University of California, San Diego.

Gregory Lin, MBA Associate

Gregory Lin has a successful career in International/National sales and business management, marketing, strategic planning, outsourcing of manufacturing and consultative services. He has a very strong tie to Asian countries including Korea, Japan, Singapore, Malaysia, Thailand, etc. especially in Chinese speaking countries.

Currently, Gregory is the Sales and Marketing consultant for Mitsubishi Materials Corp., Advanced Products Division. Where he has successfully developed and implemented proactive sales and marketing strategic which expanded presence internationally. Responsible for the complete sales and marketing cycle and also assigned revenue and margin revenue objectives with contract negotiations.

Gregory Lin has an MBA degree from the United States and had extensive British study and overseas assignments for private sector.