Value Added Innovation for Product Launch Success

Nicholas J. Webb, CPCM
President/CEO

As the CEO of the Lassen Innovation, Webb leads our firm in helping companies gain a competitive edge through "Value Added Innovation". Our firm's consulting clients range from multi-national corporations, such as Mitsui Medical Corporation, to dozens of smaller companies, including Eagle Vision, a pioneer in ocular implants, and PRI, Inc., a major developer of anti-depressant drugs.

A former CEO of Micro Dynamics Medical and SunMedica, Inc., Webb is also one of the founding partners of Nupak Medical and Talon Medical. In addition, he is a Certified Management Consultant and a successful inventor, having recently been awarded his twenty-seventh patent from the U.S. Patent and Trademark Office. Webb and his inventions have been featured on several national television shows, including NBC's "Nightline" and "The Leeza Show."

Webb's inventions include the Flex Plug, a design used in one of the smallest human implants. Furthermore, his KidMatchTM program is used by hospitals all over the country to ensure newborns are not switched at birth. He has also invented a program used by care agencies to make sure that patients recuperating at home take their medications on schedule.

Professional Summary

	Certified Professional Consultant to Management (CPCM)
	Certified Professional Consultant (CPC)
	Creator of nationally-distributed Fortune Formula training program
	Professionally-trained speaker and seminar leader
	Founder, President, and CEO of NuPak, Ltd., a technologically-centered manufacturing company
	Founder, Owner, and Vice President of Technology of Talon Medical, Ltd., which invents and manufacturers products and systems for the medical industry
	Former President, Micro Dynamics, Inc.
	Former Vice President of Sales and Marketing, MyoCure, Inc.
	Author of the healthcare book "The Cost of Being Sick"

Lassen Innovation works with an impressive network of business, product and marketing experts, including:

Stephen Orsatti
Senior VP Design

Leading edge design comes second nature for Stephen. There are no barriers and there are no limitations to what something can be, look like, or function as. Often in today's market a product begins with engineering, which is then made pretty. Stephen turns this concept on its head. Excellent form can always be made to function the way you want...this is not often the case with trying to make function look good.

This way of thinking was proven when he designed an entire line of kitchen tools from scratch. Intensely ergonomic, sculpturally elegant, and incredibly functional. And, again..when he designed not one, but three different personal cooling systems. One system for hardhats, and two for welding helmets...a task that the major safety companies had been working on for years. He did it in months.

To him there is always a new way of looking at something. And, if it is impossible and has never been done before...that's just another way of saying roll up your sleeves so we can get this done!

Stephen is an award winning product designer and industrial stylist, his world class designs range from industrial products to kitchen tools. He has several pending US patents and he has worked in the development of of products for some of the countries largest companies.

Self taught in 3d graphics from their very inception in the 80's Stephen Orsatti designs each product in the virtual world before it ever becomes a reality. To him every design should be able to stand on its own as an organic sculpture. He is founder and President of RezMultimedia, a full service award winning design firm.

Stephen is an accomplished artist, 3d animator, and designer. He is also an ordained Baptist minister.

Charlie A. Webb, BS, CPP, CPCM
Associate

Charlie Webb has an eye for innovation. He is the founder of Van der Stähl Scientific, Inc., a medical packaging firm, and he has built his company with a business model that he calls uniquely his. Charlie is the definitive Renaissance man; although his education and general background are centered in business his talents are broad. Charlie graduated from the University of Redlands with a Bachelor of Science Degree in Business Administration and Management and has completed a Medical Marketing Program at the Anderson Graduate School of Management at UCLA. Charlie is a Certified Professional Consultant to Management, CPCM, through the National Bureau of Certified Consultants and recently was awarded the prestigious CPP appellation, Certified Packaging Professional through the Institute of Packaging Professionals. Charlie is currently working on his book, Exit Interviews, A Collection of Life's Lessons From Seniors. Charlie is also working on his second book, "The Danger of Safety". This book chronicles what Charlie has identified as the victim movement in North America. Charlie is also an inventor. He has 2 patents pending for machinery for the packaging of medical devices. Whether he is developing marketing pro formas for his latest business venture or teaching elementary students how to juggle Charlie's energy can only be described as intense.

For the last seven years, David has been Vice President and Chief Operating Officer of NuPak Medical, Ltd., an ISO 13488-certified contract manufacturing company based in San Antonio, TX. At NuPak, he is responsible for all aspects of management, including sales, finance and operations. David was the company's first employee and built the company from a Greenfield to ISO certification in seven months.

In addition to his employment at NuPak Medical, David has an active consulting practice working with start up to middle market companies in the areas of finance and operations.

Prior to his involvement with NuPak, Mr. Cocke was Senior Director, Finance and Operations for NuTech, A KCI Company. NuTech was a technology incubator for its parent company, Kinetic Concepts, a $300 million public company. At NuTech, David was responsible for all of the business's operational aspects (including customer service, accounting, manufacturing, service and distribution) and had significant involvement in the formulation and execution of the company's sales and marketing strategy. While at NuTech, he was responsible for dramatically improving the company's financial performance more than doubling the company's Return on Assets (to triple digits), and increasing free cash flow by $8.9 million even as sales increased $9.6 million (a sales increase of 131%).

Before entering management, Mr. Cocke was employed by GE Capital in its Corporate Finance Group (financing middle market companies) and Salomon Brothers Inc in its Dallas Investment Banking office (providing financial advisory services as well as debt and equity underwriting).