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Cross-Functional
Team Components
Team Components
According to Goozé and Webb, successful new product
development teams share these essential components:
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A set of clearly identified
and assigned team members |
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Cross-functional representation |
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A dedicated and accountable team leader |
|
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Regular meetings and communication, with
frequent updates and problem-solving sessions |
As with any project team, the proper flow of relevant information
is critical. Both the team leader and product champion should
ensure that a steady flow of information is made available
to the team about changing customer needs and preferences,
as this information will likely affect design and development
work.
Another important point, according to the TEC experts: The
new product development team should carefully document each
stage of the process, in order to track both break-throughs
and setbacks, and to meet these ongoing objectives:
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Build on market knowledge. |
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Avoid previous mistakes. |
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Reduce development cycle time. |
"Particularly for small companies unfamiliar with the
process, there can be a steep learning curve along the way,"
Webb says. "Complete documentation helps those who follow
with future new product ventures to move ahead in a more streamlined,
efficient way."
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