| For your
product to succeed, you must create innovative and effective
product branding. As strategic
marketing planners, we champion organizational ideas—and
get positive results through effective product
positioning. At the core, our efficacy lies with management
of business innovation and successful corporate branding
services.
Success is not built on your product and marketing branding
service alone. Success is getting the word out to potential
customers. Success is using real-world experience to get beneficial
results—creating value, conversion and sales. We help you
implement great campaigns to market your products and services.
Our proven real-world results are put to work for you, so
you experience success with your
product launch marketing methods.
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Services include: |
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Product branding and product positioning |
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Product marketing branding |
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Product
development and launch deployment |
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Marketing Partnerships |
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Strategic Planning |
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Distribution and Channel Development |
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Turnkey Product Marketing |
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Sales and Marketing Management |
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Custom Market and Focus Studies |
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Market Research |
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Focus Studies |
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Outbound Telemarketing |
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Product Outsourcing |
Our product marketing services will help your product find
its niche.
Once you’ve developed a new product, it’s time to introduce
it to the market. However, it can sometimes be unclear as
to how to do this efficiently and effectively in order to
make your product a success. When you launch your new product,
you must ensure that it carries with it a clear, strong message
aimed specifically at your targeted customer. We will do this
for you.
We will help you find and understand your market.
Understanding your product’s market involves understanding
your customers and finding out what they will need to know
to understand your product. They will want to know what your
product does and doesn’t do, and we will help you define your
product before its launch in order to meet this goal.
Because we begin the product development process by first
analyzing and isolating customer requirements, you will be
able to more succinctly convey through your marketing plan
how your product or service meets your customers' expectations
and requirements. In addition, you'll know which of your product’s
features you should emphasize and capitalize on as you present
it to your target market.
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"Lassen took our product
concept from a vague idea to a product that will
compete favorably with a highly entrenched competitor
in a 100 million dollar market. The bottom line
is they significantly exceeded our expectations."
Victor Kasatshko, CEO
LoungAir International, LLC
"As a Japanese company we struggled for
many years trying to reach the US market with
our industrial packaging equipment. We engaged
the services of Lassen Consulting and as a result
sold more products the first month than we had
the two years prior. Their understanding of distribution
channels and the systems necessary to support
the channels is staggering.'
Hiro Hayashi
Senior project manager
Mitsui – plastics/Fuji
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Other Marketing Services:
Focus and Market Testing
>>
Distribution >>
Utilize our expertise in product marketing
to maximize your sales
We provide a broad range of product and service marketing
consulting. Our approach towards marketing services is unique
in that we make certain to value enhance the product and to
dress it for success. We also provide a full range of coaching
services and facilitation and enjoy working with Boards of
Directors and CEOs to help them need their objectives of squeezing
every sale and every dime of profit out of their current and
new products.
Some of our marketing services include the
following:
· Market analysis
· Detailed market studies
· Custom focus and product feasibility studies
· Product launch planning
· Market planning
· Media planning
· Sales distribution and channel development
Contact us today with your product marketing
needs.
We’re ready to help you make the most of your products, and
we invite you to contact us today so that we may get started
in helping your products succeed.
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