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hundreds of successfully launched products and real world experience,
we are the best choice for focus studies with proven results.
Our accurate, intelligent approach for focus studies makes
us rise above the competition. We know human behavior. We
dig deep to find out true consumer behavior through our proven
methodology. All focus studies provide you with real comments
and real data—from real people. We deliver useful and proven
data you can leverage to positively impact your bottom line.
Services include:
Product Feasibility Assessment
It is vital to conduct a feasibility evaluation of
the product while in development. We ask the right questions
and get the right answers. Is this a marketable product? Is
it customer friendly? Will it go-to-market successfully? Let
our experience drive your product to success.
Product Name and Positioning
The name of the product, the packaging and positioning
makes all the difference between a product’s success or failure.
We help you overcome the challenge of properly branding the
product. From feedback on image to packaging suggestions,
we provide proven product naming and positioning to bolster
your success. A team of experts helps you successfully market
and create a positive client expectation.
Effective decisions on your products must be made in every
step. Get the information you need with our proven information
on consumer behavior. Contact us today for proven focus studies
with comprehensive, accurate data.
One of Lassen Consultings’ Mobile Focus Labs the focus lab
provides a platform for our staff to setup at malls and other
demographically appropriate areas to secure real world product
feedback.
"As a direct result of the information that we gained
from the Lassen user study we went from a product that was
bound to fail to a market winner."
Mark Pankow, Ph.D.
IsoClear, Inc.
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