|
Stage Systems
The CARE™ Process
Description and
Testing
Go/Kill
The CARE™ Process
Goozé describes a four-step process called CARE™
(Inscape Corp.), for Creating, Advancing, Refining and Execution.
In the first phase, the project team generates an unfettered
stream of ideas and concepts. "The creating step is characterized
by a lack of constraints regarding existing rules or boundaries.
Success in this step requires a view of the 'big picture'
and a mind open to alternative solutions."
The best individuals to enlist for this process include those
who:
|
Are good at exploring alternatives
and discussing concepts |
|
Are capable of realizing the master plan |
|
Can easily move from one subject to another |
|
Don't necessarily follow tradition |
|
Go with "gut feelings"
when making decisions |
In the "Advancing" phase, ideas and concepts are
moved forward. Using past experience and successful methods,
a plan for implementation is developed. People who perform
well as advancers:
|
Recognize ideas and directions
early |
|
Think of how a new idea could actually
be implemented |
|
Give the team a purpose |
|
Focus on the purpose of achieving objectives
efficiently |
|
Can easily deal with more
than one thing at a time |
In the third phase, "Refining," the team methodically
analyzes flaws or problems with the innovation ideas from
the creating step. "You have an idea, you think it's
a good idea, but you have to ask: What's wrong with it? As
you move forward, there's intensive review: What did I leave
out? What did I forget? This is the 'yes, but' step."
At this stage, he adds, you sometimes discover things that
change everything and that may bring everything to a halt.
But that's part of the process, especially if you risk exceeding
resources available to support the project.
Finally, in the "Execution" or implementation phase,
marketing activities take top priority. "The focus is
on an orderly implementation that achieves a high-quality
outcome. Successful execution requires focused objectives
and guidelines. These will be natural results of the prior
three steps, if they're done well."
The best executors:
|
Pay attention to details |
|
Are methodical |
|
Are cautious with new approaches |
|
Finish everything they start |
"Successful execution requires focused objectives and
guidelines," Goozé says. "These will be natural
results of the prior three steps -- if they're done well."
[top]
|
