Additional Resources
Below are links to more best practices as defined
by our expert panel:
New Product Development:
An Overview
Where Do New Ideas Come
From?
The Voice of the Customer
New Product Strategy
New Product Development
Process
New Product Launch
The CEO and New Product
Development
The New Product Development
Team
New Product Development
Mistakes
More Testimonials
"We needed to outsource both the complete
development of our product, and the manufacturing.
Lassen Innovation team designed, engineered and
out sourced our product from the concept to full
production. The result...a world-class product
line, we could not have done it without them."
Robert Richelieu, CEO
JustRite Products
"As a Japanese company we struggled for
many years trying to reach the US market with
our industrial packaging equipment. We engaged
the services of Lassen Innovation and as a result
sold more products the first month than we had
the two years prior. Their understanding of distribution
channels and the systems necessary to support
the channels is staggering.'
Hiro Hayashi
Senior project manager
Mitsui plastics/Fuji |
